Why We’re Raising a Glass to the Live Events Industry
There’s no bigger night in live events than the Parnelli Awards, and this year, LSCC is proud to be the official Wine Sponsor for the 2026 ceremony in Anaheim, California.
It’s more than a sponsorship. For us, it’s a celebration of the people we serve, the industry we love, and the creative partnerships that have shaped who we are.
Why We Said Yes
If you’ve been in the proAV or live event production world for more than five minutes, you know the Parnellis are a big deal. They recognize the innovators, the road warriors, the behind-the-scenes experts who make the magic happen. The ones whose work is usually invisible…until it isn’t.
That’s exactly why LSCC exists. We’re a creative and marketing partner built for this industry. We work with tour trucking companies, AV production crews, branded merchandise experts, and technical teams around the country to make sure their brands don’t just show up, they show up well. With confidence. With intention. With visuals and messaging that finally feel like them.
So when the opportunity came up to sponsor the 2026 Parnelli Awards, it wasn’t a marketing tactic. It felt like home.
Why the Live Events Industry Matters to Us
Before LSCC was an agency, we were people working inside the world of production. Our founder, Lindsay Schwartz, spent years leading marketing for an Atlanta-based AV and production company. She’s been on site for overnight load-ins. She’s heard ‘client’s in the building’ more times than she can count. That lived experience runs deep here, and it’s why we show up so differently for our clients.
We know this industry moves fast, and we’ve built LSCC to move with it. Whether we’re creating a full-scale rebrand, managing your social media presence, or designing a website that finally looks and sounds like your team, we don’t just do creative…we get it. The long hours. The quiet wins. The relationships that make it all work. And we believe your brand deserves to reflect all of that.
Let’s Share a Glass (and a Conversation)
We’ll be in the room on awards night…not just as sponsors, but as supporters of the clients we love and the industry we’re here to champion. You’ll find our name on the wine bottles (we know, kind of mysterious). And maybe a few surprises on the tables too. Because if you know LSCC, you know we always bring a little something extra.
To all of our fellow brand builders, AV professionals, production minds, and creative partners: we see you. We’re here for you. And we can’t wait to celebrate together.