In today’s fast-paced, hyper-digital world, brands have mere seconds to make a lasting impression. Your visuals? They’re your handshake, your hello, your first impression. Yet, even iconic brands have learned the hard way that how you present your brand visually can make or break your success. Case in point: Tropicana. Their 2009 packaging redesign wasn’t just a flop—it cost…
Your Brand’s Greatest Asset Isn’t What You Sell It’s the Story You Tell Your product is not the hero of your brand; the story behind it is. Harley-Davidson doesn’t just sell motorcycles—it sells freedom, rebellion, and a lifestyle. It invites customers to join a community defined by boldness and adventure. That powerful narrative transforms products into experiences and turns…
All About Bay: Our Creative Design Lead At LSCC, creativity, collaboration, and meaningful connections are the foundation of everything we do—and Bay Routh, our Creative Design Lead, brings all of that and more. Bay’s design journey started with her lifelong love of art. From doodling as a kid to earning her Graphic Design degree from UNC Charlotte, she’s always…
Your brand voice is more powerful than your product itself. Surprised? Let’s look at Apple—a global leader in tech. While their products are undeniably innovative, what truly sets them apart is the brand voice they’ve carefully crafted. Calm, minimalist, and focused on user experience, this voice is now synonymous with quality and innovation, creating a loyal following that goes beyond…
Why Hiring an Agency Partner Beats Hiring a Marketing Director Building your brand and executing effective marketing strategies takes more than a single skill set—it takes a team. When companies think about enhancing their marketing efforts, they often debate between hiring an in-house marketing director or partnering with an agency. While both options have their merits, the depth, breadth,…
Are You Holding Your Brand Back? The Bold Truth About Creative Consulting Many successful brands will tell you that hiring a creative consulting agency can be a game-changer. While a strong internal team, a great product, and hard work are important, the most iconic companies—like Nike and Apple—reach new heights by investing in creative branding solutions. It’s not just…
5 Strategies for Integrating Cultural Sensitivity into Your Brand In today’s interconnected world, brands must go beyond catering to a single demographic. To truly engage with a diverse audience, cultural sensitivity is key. Successful brand management means understanding and respecting the unique values, behaviors, and preferences of your audience no matter where they are. Cultural sensitivity isn’t just about adapting…
Building Brand Loyalty: How Storytelling Can Transform Your Business? Branding is no more limited to just a logo or a tagline—it’s all about imprinting the identity and essence of your company in the audience’s mind. It’s how customers perceive your business and what makes them connect emotionally with your products or services. For CEOs and founders, building a brand is…
All About Lindsay: Creative In Chief & CEO Last summer, Lindsay’s leap to entrepreneurship was sparked by a former employer who encouraged her to pursue her dreams. From this pivotal moment, Lindsay Schwartz Consulting + Creative was born, bringing together her wealth of experience from both agency and client perspectives. With a background that spans diverse industries, Lindsay has honed…
LSCC Nominated for Best New Business in North Atlanta Since LSCC opened its doors in 2023, our journey has been nothing short of a whirlwind of passion, creativity, and dedication. Just last summer, Lindsay was encouraged by a former employer (now client) to start LSCC. This pivotal moment was not just the start of a new business but the ignition…
