In the production world, creativity drives everything. Your marketing should be no different. Yet, many production and AV companies fall into the trap of generic tactics that miss the mark. You cannot promote a highly visual, emotionally driven service with a recycled playbook.
At LSCC, we know production companies need more than posts and pixels. You need marketing that reflects your craft, connects with the right audience, and tells your story the way only you can. Here is why traditional approaches do not work—and what smart, tailored strategies can do instead.
You Sell Storytelling, So Your Marketing Should Tell One
Your work speaks through visuals and emotion. A templated ad or generic social post won’t cut it. Marketing should mirror the style, tone, and originality of your productions. Just look at brands like Patagonia and content leaders like Salesforce. They connect because their story is clear. Your brand deserves the same clarity and intention.
Your Portfolio Is the Pitch
In production, your past work builds your future. Behind-the-scenes content, client reels, and visuals of your team in action are not just nice to have…they are your best sales tools. A strategic partner will help turn this content into a conversion engine.
SEO That Reflects Your Niche
Ranking on search engines is about owning your space. Whether your company specializes in concerts, branded video, or event production, your website and content should reflect that with optimized copy, meta tags, and structure that speaks to your core audience.
Emotional Content Wins
People do not connect with sales language. They connect with real stories and human impact. Your marketing should feel like your work; compelling, polished, and real. When people feel something, they remember you.
Algorithms Reward Quality and Consistency
Video is king, but not all video performs. The best content is not only creative but strategic. Platforms reward originality and relevance. A smart marketing partner will help plan, cut, and distribute content that works hard for your brand.
Adaptable Content Creates Longevity
Good content should live in more than one place. Recut a trailer into Instagram Reels. Turn a case study into a blog. Pull a quote for LinkedIn. When done right, your content becomes a system that keeps working long after the show ends.
LSCC is not just a marketing agency. We are creative consultants, strategic partners, and an extension of your team. Our work with production companies is grounded in understanding your world and translating your expertise into real growth.
What we deliver:
- Visual and brand audits tailored to production and AV
- Strategic messaging and video-first content calendars
- SEO-driven copy and optimized site structure
- Social media content with real purpose
- Ongoing reporting, insights, and recommendations
Build a Brand That Matches Your Work
Your work is world-class. Your marketing should be too. If you are tired of generic strategies and ready to make your brand as strong as your production, LSCC is here to help.
Let’s create marketing that works as hard as you do.