COPE is a specialized mental health program based at Emory University in Atlanta, dedicated to evidence-based treatment for childhood OCD and anxiety disorders. When they came to LSCC, they were ready for a brand presence that could reflect the strength of their clinical expertise and the warmth of their care.
Year
2024, 2025
Overview
We began by solidifying COPE’s visual identity, creating a refreshed logo and a comprehensive style guide that brings consistency to every touchpoint. From color palette and typography to tone of voice, their new identity is clear, trustworthy, and approachable, mirroring the way COPE shows up for their patients and families every day.
Their new website was designed to feel like an extension of their care: calm, informative, and easy to navigate. Whether you’re a parent searching for answers or a provider looking for treatment details, the site presents complex clinical information in a way that feels both supportive and empowering. Every element, from content to structure to UX, was built with intention, providing clarity while building trust.
This work was about more than a logo or a website. It was about laying a foundation that can support COPE’s mission, deepen their impact, and make it easier for families to find the right help at the right time. Together, we created a brand that reflects their precision, their compassion, and their commitment to changing lives.
