High Road Inc
Year
2024, 2025
Ongoing Partnership
Our work with High Road client is grounded in a strategic, multi-channel approach that keeps their brand visible, relevant, and connected to the audiences that matter most. We provide copywriting, social media management, targeted ad campaigns, graphic design, print collateral, and PR support with each piece crafted to reinforce their reputation for delivering high-level, personalized experiences.
As their PR partner, we position them as a leader in live entertainment logistics, securing placements in top industry outlets and booking appearances at industry events.
Together, these efforts create a consistent, high-impact presence that tells their story and amplifies their influence in the tour trucking space.
HR x TNR Merger Launch
When the High Road joined the Concert Logistique family in June of 2025, we led the strategy and creative for a high-impact, multi-channel launch. Our goal: ensure the story landed with clarity, excitement, and consistency across every audience, from internal teams to industry press.
We built a compelling narrative and messaging framework to align all communications. Externally, we coordinated press releases to leading industry publications, crafted client announcement emails, and launched a social media campaign that highlighted the “why” behind the partnership.
The rollout positioned the two brands as a united, future-focused force, building excitement, strengthening trust, and laying the foundation for long-term success.
