ResPro Health
At ResPro Health, care isn’t a commodity, it’s personal. LSCC partnered with this purpose-driven pulmonary and sleep health provider to refine their brand from the inside out, helping them communicate their heart, expertise, and vision for a better healthcare experience.
Year
2025
Overview
We began with message clarity. Through a full brand messaging platform, we helped ResPro articulate what makes them different: proactive, compassionate care that supports patients and providers equally. From mission and values to service language and tone of voice, we built a foundation rooted in empathy and precision, just like their work.
That clarity carried into a complete website overhaul, designed and written to make every visitor feel seen, informed, and supported. The new site simplifies complex care offerings, showcases ResPro’s clinical leadership, and creates a warm, trustworthy user experience for both referring physicians and patients navigating respiratory health.
On social, we established a content strategy and brand presence that puts education, empowerment, and real-life stories front and center. We developed design language, brand-aligned templates, and content buckets that help ResPro show up consistently and meaningfully, whether they’re encouraging patients or engaging partners.
We also created print materials and patient-facing resources that support both operational communication and deeper connection. Every design choice and every line of copy was crafted to match the professionalism, clarity, and compassion that defines ResPro’s care model.
This wasn’t just a rebrand. It was a recommitment to their patients, their partners, and the belief that healthcare should be human. With a clear message, a modern digital presence, and the tools to grow with intention, ResPro is ready for whatever’s next.
