COPE Brand Refresh & Website

Client: The Child OCD Program at Emory University                                                                                                                                                                                                      Industry: Healthcare, Mental Health Services
                                                                                                                                                                                                            Services Provided: Logo Update, Brand Standards Development, Website Design & Development 

Empowering Families, One Step at a Time: The COPE Brand Refresh
When it comes to mental health, every interaction counts. That’s why COPE: The Child OCD Program at Emory University exists—to guide adolescents (ages 12-18) and their families through the complexities of living with moderate to severe OCD. COPE’s approach is rooted in evidence-based therapies like Exposure and Response Prevention (ERP), Dialectical Behavior Therapy (DBT), and Acceptance and Commitment Therapy (ACT)—delivering care that’s both compassionate and deeply effective.

But COPE needed a brand that could match the depth and heart of their work. They approached LSCC to help build a cohesive, welcoming identity that speaks directly to the families they serve while positioning them as a trusted leader in the mental health space.

Rewriting the Story of Support

For COPE, this wasn’t just a design project—it was about creating a brand that feels as inviting and reassuring as the care they provide.

We started by refreshing their logo to better reflect their mission of empowerment and growth. The new mark balances professionalism with warmth—creating a visual anchor that families can trust.

From there, we developed comprehensive brand standards to ensure consistency across every touchpoint. Colors, typography, and visual elements were thoughtfully selected to convey both clinical expertise and genuine care, setting the tone for every interaction.

The project culminated in a new website that’s more than just a digital presence—it’s a resource hub and a lifeline. Built with SEO best practices, the site makes it easy for families to find the help they need, while also reflecting COPE’s values through thoughtful design, clear navigation, and compassionate copy.

Deliverables That Make a Difference
 
Logo Update – A refreshed logo that captures COPE’s balance of science-backed care and human connection.
Brand Standards – A detailed guide covering logo usage, color palette, typography, and visual language to ensure brand consistency across all platforms.
Website Design & Development – A fully optimized, responsive website that simplifies access to resources, creates a seamless user experience, and reflects COPE’s brand values.
A Platform That Empowers Families
 
This wasn’t about creating something flashy—it was about creating something meaningful. Together, we built a digital presence that’s as compassionate and thoughtful as the care COPE provides. The updated brand identity strengthens COPE’s credibility and makes it easier for families to engage with their life-changing services.
What It Means to Partner with LSCC
 

At LSCC, we’re not just here to build websites or design logos. We’re here to help you tell your story—the kind of story that connects, inspires, and transforms. With COPE, we didn’t just update their brand; we helped them redefine what it means to show up for families in need.

Because at the heart of everything we do, we believe in the power of care and compassion—and the brands that make it their mission to deliver it.