Creative Briefs. The standard of our industry. Functional. Structured. Sometimes even helpful. But if you’ve ever hired a designer, agency, or freelancer and thought that they just don’t get you…then you already know the limits of even the most well prepared briefs.
At LSCC, we believe the best work doesn’t start with a brief. It starts with a relationship.
Before we touch a project, we begin with something way more powerful: a conversation. Our onboarding calls are designed to go deep. Not just into your services and brand voice, but into your hopes and dreams, your frustrations, and where you want this whole thing to take you. What’s keeping you up at night? What’s the win you’re chasing? What do you want people to feel when they interact with your brand?
We’ve worked with people who show up with a moodboard and a clear direction. We’ve worked with people who say, “I don’t even know what I like. I just know this ain’t it.” And both are completely fine. You don’t have to have it all figured out. That’s what we’re here for. We know how to ask the questions that unlock clarity. And we’ve gotten so good at it over the years that sometimes… yeah, it feels like we’re reading your mind.
Everything we create is shaped by what we learn during that first deep dive. A logo design, a website, a social campaign, or that one obscure design project you’ve been meaning to knock out…yep, we’re talking everything. It’s not just creative input. It’s creative alignment. We take the time to get it right because we don’t want to deliver good enough (please never speak the words IT’S FINE to Lindsay…she will self-destruct). We want to deliver something that makes you say, That’s it. That’s us. That’s incredible. That’s why I hired you.
And our level of accuracy comes from more than just good strategy. It comes from trust.
We operate with full transparency. We communicate clearly and directly, and we expect our clients to do the same. If something doesn’t feel right, that’s okay. You’re not going to hurt our feelings by saying so. That’s a moment we want, because it means we’re getting closer. We’ll ask better questions. We’ll dig deeper. And we’ll land on something that feels like truth.
The people we work with often become more than just clients. They become collaborators. Friends. Champions. We root for them in their quiet seasons and celebrate them in their loud ones. Every brand we touch carries a piece of our hearts, because we’re not just doing a job. We’re showing up for you, creatively, strategically, and human-to-human.
So if you’re tired of feeling like just another project in someone’s pipeline… know that LSCC isn’t that kind of team. We’ll take the time. We’ll build the relationship. And we’ll deliver creative that sounds, feels, and looks like you.
Because around here? That’s how we do our best work.