EdgeWork gave Stagedge a way to bring the conversations happening between event professionals to a wider audience. LSCC partnered with their team to develop the podcast concept, build its visual identity, shape the set direction, and introduce the show through a coordinated launch campaign.
“Everyone brings something to the table” became the idea connecting the work. Guests brought their experience, perspectives, and a personal object tied to the episode’s theme. We carried that concept into the brand, set mockups, guest materials, and audience invitation: “Pull up a seat.”
Year
2026
Overview
Our role was to connect what EdgeWork was about with how it looked, how guests experienced it, and how audiences discovered it.
We developed the visual identity, brand guide, and production design direction, then translated furniture selections and creative concepts into set mockups for Stagedge’s production team. Recruitment materials, wardrobe guidance, and a know-before-you-go guide helped prepare guests to participate. Stagedge brought the host, industry relationships, and production expertise needed to turn the concept into a recorded show.
The launch introduced EdgeWork as its own brand while keeping its connection to Stagedge clear. Teasers, a trailer, guest spotlights, a website, email, and press materials worked together to explain the show and give people somewhere to watch or listen. Prepared guest kits made it easier for participants to share with their own networks.
All six episodes were available at launch, followed by promotion focused on one episode at a time. The result was a recognizable show and a collection of original content Stagedge could continue using for marketing, sales conversations, and industry relationships.
“Guests were blown away with the level of detail in communication, deliverables, and the beauty of the set.”
– Andrew Nugent, Executive Producer, Stagedge
