Beaumont Products - Citrus Magic & Veggie Wash
2025 - Current
LSCC partnered with Beaumont Products to elevate two household brands, Citrus Magic and Veggie Wash, through cohesive creative, strategic messaging, and campaign execution designed to drive consistency and growth.
Our work with Beaumont Products focused on bringing creative range and consistency across two distinct consumer brands, Citrus Magic and Veggie Wash. Each required its own voice and visual system, while still aligning with broader business goals and retail presence.
For Citrus Magic, the focus was on building a more dynamic brand experience across channels. We developed a comprehensive brand guide to anchor visual and messaging consistency, then extended that system across digital touchpoints. This included website graphics, email campaigns, banner ads, TikTok video content, and fully designed holiday retail displays. We also created PR boxes that translated the brand into a tangible, memorable experience, supporting both awareness and influencer engagement.
For Veggie Wash, our work centered on refining and formalizing the brand foundation. We developed a clear brand guide to establish consistency across packaging and marketing, then applied that system to email campaigns and in-store display materials, including stickers designed to stand out in retail environments and reinforce product benefits at the point of purchase.
The result is a more unified brand presence across both lines. Citrus Magic shows up with greater energy across digital and retail campaigns, while Veggie Wash benefits from a more structured foundation that supports long-term growth.
Our work with Beaumont Products focused on bringing creative range and consistency across two distinct consumer brands, Citrus Magic and Veggie Wash. Each required its own voice and visual system, while still aligning with broader business goals and retail presence.
For Citrus Magic, the focus was on building a more dynamic brand experience across channels. We developed a comprehensive brand guide to anchor visual and messaging consistency, then extended that system across digital touchpoints. This included website graphics, email campaigns, banner ads, TikTok video content, and fully designed holiday retail displays. We also created PR boxes that translated the brand into a tangible, memorable experience, supporting both awareness and influencer engagement.
For Veggie Wash, our work centered on refining and formalizing the brand foundation. We developed a clear brand guide to establish consistency across packaging and marketing, then applied that system to email campaigns and in-store display materials, including stickers designed to stand out in retail environments and reinforce product benefits at the point of purchase.
The result is a more unified brand presence across both lines. Citrus Magic shows up with greater energy across digital and retail campaigns, while Veggie Wash benefits from a more structured foundation that supports long-term growth.
Our work with Beaumont Products focused on bringing creative range and consistency across two distinct consumer brands, Citrus Magic and Veggie Wash.